Customer interview script template

A startup validation script that focuses on recent behavior, painful workarounds, buying triggers, objections, and evidence capture.

Question sequence

• Tell me about the last time this problem came up.
• What did you do first, what happened next, and where did it break?
• What have you already tried, and why was it not enough?
• What would make this urgent enough to solve this quarter?

Read the full interview guide.